You get Ted Lasso under your belt, gain a few pounds, and kill the iTunes Movies Trailers App. Like, seriously, AppleTV+ and Apple TV, what in the literal eff did that accomplish?
The iOS sleuths, 9to5mac.com, verified what we know today a couple of months back. You will see something heinous if you have ventured to the app or your local Apple TV device. Apple TV lied to everyone as they “changed the direction” of the popular trailer destination and eviscerated it together.
The death toll was near, as Apple shared at the 2019 WWDC event that iTunes was being “sunsetted.” At the time, there was no mention of the beloved Apple TV trailers app being combusted with a solar flare, but that time has come.
RIP Apple TV Movie Trailers App
There is something satisfying about watching trailers. Be it on your favorite video channel, getting to the movies 20 minutes early, or on one of your favorite destinations, the Apple TV Movie Trailers App.
If you visit the bookmarked trailers.apple.com, you will be unceremoniously bounced to tv.apple.com. Surprise!
In an unannounced move, Apple TV phased out the noted trailers app on iOS and tvOS. While no cinephile riots have occurred, your friends and mates here at CoveredGeekly expect some revolt. Why? This sucks out loud!
A banner on top of what was the original location greets trailer enthusiasts with “Apple TV app is the new home of iTunes Movie Trailers.” Unfortunately, you need one of the coal mining hates with the LED light and Dora the Explorer to find the damn thing because it’s challenging to locate.
The move is peculiar because any company will blame the rise of the Internet and AI as the downfall of their business. Yet, when “QuickTime Movie Trailers” was plugged in during the summer of 1990, it embraced that technology.
And no one has seemed to get it right since.
Movie trailers are enthralling. If that weren’t so, we would not keep nerd statistics like “Which teaser trailer has the most views in its first 24 hours?” (The answer is Spider-Man: No Way Home at 355.5 million!)
Fans love trailers, especially the ones that don’t give everything away. They set the stage for a successful take at the box office, and fans will talk about the movie on social media for weeks to come.
Yet, no streamers or social platform has mastered presenting trailers whenever, wherever. FireTV has a couple of channels that could be more proficient in comparison. And Roku? Please. You get better trailer apps from an AM transistor radio.
You can go to YouTube, DailyMotion, or Vimeo for your movie trailers getaway. But, admit it, how many times are you about 30 seconds into a captivating trailer only to discover some dork with too much time on his hands searching for likes made it?
It was a good run for iTunes and the Apple TV movie trailers app, but like many things in that company, it pulled a hamstring and came up gimpy for the world to see.