This move comes only 18 days after its initial release and poor performance at the global box office, something that hasn’t gone unnoticed online.
Its almost 3-week run at the worldwide box office grossed $34.2 million, just less than half of how much the title’s budget which was around $70 million.
In the movie, Lana Condor’s titular character Ruby must balance her teenage school life with the fact that she is a Kraken queen descendant.
All she wants to do is live a normal life and go to prom which is challenging for her due to having an overprotective mother who forbids her from going.
Universal decided to pull the plug on the theatrical run and release the movie straight to VOD earlier than usual, most likely due to its poor intake.
Fans Say “Bad Marketing” Could Be To Blame
DreamWorks’ July 18 announcement that Ruby Gillman, Teenage Kraken would be coming to VOD sparked quite a common response from most fans.
Both fans and those who have yet to watch the animated movie have taking to social media to offer their theories as to why the title performed poorly.
Majority of the commenting moviegoers seem to all be in agreeance that “bad marketing” is to blame for the movie’s low intake at the box office.
One Twitter user believes that the title’s low performance was “because of bad marketing”, with hundreds if not thousands saying the same.
See below for another example, one of hundreds if not thousands as of writing.
Movies such as The Flash, Barbie, Oppenheimer, and Mission Impossible – Dead Reckoning: Part One being near in release may also have a part to play.
It’s no secret that DreamWorks Animation were going up against some of the most anticipated titles of the year this summer, which could be the true reason as to why Ruby Gillman, Teenage Kraken drowned at the box office.
Who’s In Ruby Gillman, Teenage Kraken?
From SNL to Fear the Walking Dead, Hereditary to X-Men: Apocalypse – Ruby Gillman, Teenage Kraken has quite the list of cast members.
Stars who voice characters in the new DreamWorks Animation movie include Jane Fonda, Lana Condor, Toni Collette, Colman Domingo, Blue Chapman, Will Forte, with Liza Koshy, and Ramona Young, among others.
The new animated DreamWorks title may still be able to pull in some numbers yet depending on how well it does on VOD’s rent/buy options.
Ruby Gillman, Teenage Kraken is now to rent/buy on digital.